Drop 0: Lions + Martyrs

The first release. The origin point.

Introducing the drop that embodies everything we stand for - most of all, the truth that death comes before rebirth.

This is where it begins.
The first strike. The fall before the rise.

For those who’ve been broken, buried, or betrayed - this drop was made for you.

Because every resurrection demands a reckoning.

Death before rebirth. Fire before glory.

You died a hundred silent deaths before you ever learned to roar.

Not everyone will understand what it means to be a martyr.
It’s not about glory.
It’s about giving so much of yourself - to the wrong people, the wrong battles, the wrong hopes - that there’s barely anything left.
It’s the quiet kind of dying. The kind no one notices… but you do.

You’ve been torn down, dragged through Hell, and left for dead - by life, by circumstance, by the war inside your own mind.

Not everyone makes it out. You did.
And that means something.

This isn’t just a brand.
It’s a battle cry - for those who never got a break, who bled in silence, who buried parts of themselves just to survive.

You were forged in fire.
Tested by betrayal.
Refined by pain.

You are the lion now.
But don’t forget - you were the martyr first.
You carry every version of yourself that bled along the way.
The sacrifice wasn’t in vain.

And the world?
It better hope you never stop remembering what it took to crawl out of the wreckage.

This is your redemption arc.
And we see you.

Wear it like armor.
Welcome to the pride.